Click,Write,Go | caywoodmaddie

#BestPencilYet

Click, Write, Go!!!!

I chose to makeover the mechanical pencil because it is a common object that I use every day. However this was not always the case, another reason why I chose to advertise this product in particular.

I always hated mechanical pencils. I thought they were dumb and stupid, and I felt the lead was always breaking. I was annoyed by their constant clicking and I made fun of those who bought mechanical pencils over the classic #2 pencils that I preferred for so long. But, just like I promoted in my ad, I was sick of always sharpening my pencil, the tip being dull, and I always seemed to break my wooden pencil and I would get splinters on my writing hand. So I made the switch to satins writing utensil, and ended up loving it. It was easy, and fast, wrote smoothly, and lasted my twice the time of my normal number two pencils.

After searching for a campaign for the mechanical pencil, I came up a little short. There have not been any recent mechanical pencil ads for any of the big brands in a long time. Many of the pencils are advertised in convention with other office supplies stores, and especially during back to school time.

I chose a similar theme as going back to school and though it added a youthful aspect to it, especially because most kids in school continue to use mechanical pencils. I made it a quick and humorous commercial with the people running and the photos. I thought it was quick and to the point. The overall look and structure of the commercial is very friendly and simple. Not that I am incapable of making a complex commercial with a little practice, but a pencil is a very simple and everyday product, and I wanted my commercial to embody the same sense. Super simple, super easy, and super appealing to the eye. Commercials can be hard to watch in between your favorite show, so having something light hearted always makes me pay attention when watching TV, so I aimed to do the same.

I would expect to air the commercial in the August, September, and even October months during the day and during evening TV around 8 o’clock and on family channels such as ABCfamily and Disney channel. The commercial could also air on HGTV and TLC as parents will be most likely buying the pencils for their kids, and many families watch those channels.

As a side note to this project, I really enjoyed the idea of making a commercial. After testing out 4 different video making sites I realized that I may not be cut out for the commercial clipping and editing business. It is very hard for something you in vision to truly come to life on a user friendly software, that is free, and on the internet. The site I chose to use was by far the easiest to use and create an ad from, however it did not turn out exactly how I wanted it to, and I would defiantly need a lesson on how to make a proper commercial (or have a staff of computer genius)!

Reflection:

Re-doing the ad campaign for the mechanical pencil was a learning experience. There is a lot more that goes into the creating of an ad than I originally thought. I was UN familiar with the website I used in order to create the ad, so I was not as impressed with myself with the ad because it seemed very basic. However I believe it got my message across. I was able to make it simple and user friendly which led to a new theme of the pencil being user friendly. I enjoyed learning about the history and effectiveness of ads and how much it can persuade a consumer to purchase the product. Creating an ad makeover really forced me to look at other ads from the start of their campaign until now. I remember researching the apple computer ads to see the evolution of how they changed their marketing strategy as society and technology changed. All of these factors were beneficial in creating my final ad makeover for mechanical pencils. I was able to see the key facts that were important to give to my audience in order to sell them my product. Such as how easy to use the mechanical pencil is, and how it tends to be more convenient over regular number 2 pencils. All and all this project benefited me in the way that I now see ads very differently. I look at the overall message on how products are portrayed, the type of audience they are trying to connect with, where the place the details of price and location sold, and the type of message they are trying to give to people about not only the product but the overall brand of the company for the product. Re-doing the ad campaign for the mechanical pencil was a learning experience. There is a lot more that goes into the creating of an ad than I originally thought. I was UN familiar with the website I used in order to create the ad, so I was not as impressed with myself with the ad because it seemed very basic. However I believe it got my message across. I was able to make it simple and user friendly which led to a new theme of the pencil being user friendly. I enjoyed learning about the history and effectiveness of ads and how much it can persuade a consumer to purchase the product. Creating an ad makeover really forced me to look at other ads from the start of their campaign until now. I remember researching the apple computer ads to see the evolution of how they changed their marketing strategy as society and technology changed. All of these factors were beneficial in creating my final ad makeover for mechanical pencils. I was able to see the key facts that were important to give to my audience in order to sell them my product. Such as how easy to use the mechanical pencil is, and how it tends to be more convenient over regular number 2 pencils. All and all this project benefited me in the way that I now see ads very differently. I look at the overall message on how products are portrayed, the type of audience they are trying to connect with, where the place the details of price and location sold, and the type of message they are trying to give to people about not only the product but the overall brand of the company for the product.